“Small opportunities are often the beginning of great enterprises”.
This questions evolves a lot with lot of customers who would like to start matrimonial website how can one market a matrimonial website.There is not one way to do it, there are several ways to do it. Each time their are different results for different markets based on geography, age & other demographics.
Three Important Steps in your Marketing Planning
- Define Goals
- Define Niche – Filter your requirements based on demographics & location
- Market , Test , Market , Repeat
A) Online Marketing
– SEO (Search Engine Optimization)
– Pay per click, Pay per View
– Blog/Article/Press Release/Video Release/Document Marketing
– Link/Bookmarking Marketing
– Market to a list ( sending emails )
– Classified Ads
B) Offline Marketing
– TV/Radio/Cable Media Ads ( Display Ads, Classified Ads )
– Newspaper / Magazines / Newsletters Ads
– Community Marketing
– Niche Geography Marketing
Depending upon your budget and demographics you can choose the best mix of marketing tools. Make sure you measure each one of them to get the best results.
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